For Fitness Professionals & Studios

Do you even lift, bro?
Yeah. Actually.

I'm probably the only web consultant you'll ever meet who has lost 90lb of fat, added 20lb of muscle, holds a Distinction in powerlifting and physique coaching, and has been building tech for the fitness industry for years. I don't just understand your business — I live your lifestyle.

Let's talk What I do for fitpros
90lb Fat lost over
10 years
20lb Muscle added
same period
96% Distinction,
SBS Academy
2,500+ Members in my
cooking community
My story

I'm one of you.

Ten years ago I decided to take my health seriously. What followed was one of the most sustained commitments I've ever made — 90lb of fat lost, 20lb of muscle built, powerlifting, bodybuilding, hiking, and cooking literally every meal I eat from scratch. The lifestyle is not a hobby for me. It's how I live.

At one point I was planning to coach. I completed the Shredded By Science Academy program — certified by Dr. Eric Helms and Dr. Michael Zourdos — finishing with a 96% overall grade and a Distinction across modules covering personal training foundations, physique coaching, powerlifting coaching, and setting up a fitness business. I've also studied NASM — so yes, I know what you went through to get your cert.

I chose to stay in tech. But that education didn't go anywhere. It means when I work with fitness professionals, I speak your language — not just the business side, but the programming side, the nutrition side, the client psychology side. I've been there.

Fitness
🏋️
Shredded By Science Academy — Distinction (96%) Physique & Powerlifting Coaching · Dr. Eric Helms · Dr. Michael Zourdos
📋
NASM Nutrition & Training Coursework completed
🍳
The More You Cook, The Better You Look Admin · 2,500+ member Facebook community
What I do

Tech that works as hard as you do

I've worked with coaches, trainers, studios, and fitness platforms at every scale — from solo coaches to platforms serving hundreds of thousands of members.

🌐

Websites & Booking Systems

Custom WordPress builds, booking integrations, membership platforms, and online program delivery. Built to convert visitors into clients — not just look good.

🛒

Ecommerce & Programs

WooCommerce, Shopify, course platforms, digital product delivery. Whether you're selling programs, supplements, or coaching packages — I've built it.

⚙️

App & API Development

Custom fitness apps, database APIs, mobile backend development. I've built large-scale REST APIs for fitness platforms handling hundreds of thousands of active users.

📧

Email Automation & CRM

ActiveCampaign builds, onboarding sequences, lead nurture, Shopify integration. Your email list is your most valuable asset — I make sure it works.

🔒

Hosting & Security

Managed hosting, uptime monitoring, security hardening, and emergency response. Your site stays up and stays safe — I handle it so you don't have to think about it.

🤖

AI & Automation

Client intake automation, AI-powered communication tools, chatbot implementation. I've built AI assistants specifically for the fitness industry — tools that handle client questions so you can focus on coaching. See what I've built →

✍️

Copy, Editing & Proofreading

An English Literature grad who also codes. I can write or edit your web copy, program descriptions, email sequences, and marketing content — clearly, correctly, and in your voice. Most developers can't say that.

Analytics & Testing

Know what's working.
Not just what looks like it's working.

I've built custom A/B testing infrastructure, conversion tracking pipelines, and attribution systems for fitness companies. Most coaches are flying blind on their marketing — they know their revenue but not which page, which email, or which offer actually drove it.

I set up the measurement layer that answers those questions: proper GA4 configuration, Google Tag Manager, UTM frameworks, conversion goals, and A/B tests that produce statistically valid results — not just noise that points whichever direction you were hoping for.

SEO & Analytics Setup

Search Console, GA4, SEO plugin configured. Get the measurement layer right.

$247 →

WordPress Checkup

Full site audit — see what's actually going on before you optimize anything.

$247 →

“You’ve been ALL ACEs to work with!”

Nick Tumminello — 2016 NSCA Personal Trainer of the Year

Personal Trainer Hall of Fame 2015 · Editor-in-Chief, NSCA Personal Training Quarterly · Creator, NT Loop

The More You Cook, The Better You Look

I run a 2,500+ member Facebook community dedicated to real food, real cooking, and the fitness lifestyle. Fitpros are welcome — and usually love it.

Join the community →

“You don’t even know he’s there… shit just works… he’s a Ninja Webmaster.”

Chad Landers — 2018 NSCA Personal Trainer of the Year

IOC Graduate Diploma in Sports Nutrition · Author: Building Strength and Muscle After 50 · Owner, PUSH Private Fitness

Buy WordPress Checkup — $247 or just say hello first ↓

Ready to work with someone who gets it?

No explaining what a macro is. No blank stares when you mention periodization. Just a straight conversation about your business and how I can help.

Services

What I Build

Who I Work With

Jer

Also

Legal

Bonus Pages