For Fitness Professionals & Studios

Do you even lift, bro?
Yeah. Actually.

I'm probably the only web consultant you'll ever meet who has lost 90lb of fat, added 20lb of muscle, holds a Distinction in powerlifting and physique coaching, and has been building tech for the fitness industry for years. I don't just understand your business — I live your lifestyle.

Let's talk What I do for fitpros

My story

I'm one of you.

Ten years ago I decided to take my health seriously. What followed was one of the most sustained commitments I've ever made — 90lb of fat lost, 20lb of muscle built, powerlifting, bodybuilding, hiking, and cooking literally every meal I eat from scratch. The lifestyle is not a hobby for me. It's how I live.

At one point I was planning to coach. I completed the Shredded By Science Academy program — certified by Dr. Eric Helms and Dr. Michael Zourdos — finishing with a 96% overall grade and a Distinction across modules covering personal training foundations, physique coaching, powerlifting coaching, and setting up a fitness business. I've also studied NASM — so yes, I know what you went through to get your cert.

I chose to stay in tech. But that education didn't go anywhere. It means when I work with fitness professionals, I speak your language — not just the business side, but the programming side, the nutrition side, the client psychology side. I've been there.

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Shredded By Science Academy — Distinction (96%) Physique & Powerlifting Coaching · Dr. Eric Helms · Dr. Michael Zourdos

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NASM Nutrition & Training Coursework completed

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The More You Cook, The Better You Look Admin · 2,500+ member Facebook community

What I do

Tech that works as hard as you do

I've worked with coaches, trainers, studios, and fitness platforms at every scale — from solo coaches to platforms serving hundreds of thousands of members.

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Websites & Booking Systems

Custom WordPress builds, booking integrations, membership platforms, and online program delivery. Built to convert visitors into clients — not just look good.

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Ecommerce & Programs

WooCommerce, Shopify, course platforms, digital product delivery. Whether you're selling programs, supplements, or coaching packages — I've built it.

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App & API Development

Custom fitness apps, database APIs, mobile backend development. I've built large-scale REST APIs for fitness platforms handling hundreds of thousands of active users.

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Email Automation & CRM

ActiveCampaign builds, onboarding sequences, lead nurture, Shopify integration. Your email list is your most valuable asset — I make sure it works.

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Hosting & Security

Managed hosting, uptime monitoring, security hardening, and emergency response. Your site stays up and stays safe — I handle it so you don't have to think about it.

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AI & Automation

Client intake automation, AI-powered communication tools, chatbot implementation. I built Phasma specifically for the fitness industry — a managed AI assistant that handles client questions so you can focus on coaching.

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Copy, Editing & Proofreading

An English Literature grad who also codes. I can write or edit your web copy, program descriptions, email sequences, and marketing content — clearly, correctly, and in your voice. Most developers can't say that.

Built for fitpros

Meet Phasma — your AI coaching assistant

I built Phasma because I kept seeing fitness professionals waste hours every week answering the same client questions. Phasma is a managed AI assistant that handles FAQs, onboarding, and client communication — bilingual English/French, fully configured for your brand, and managed by me so you never have to touch the tech. From $89/mo after setup.

Learn about Phasma Ask me about it

Fitpro clients

From people who train for real

"I've worked with Jer for years on projects most developers would find overwhelming. He handles it all — fast, clear, and without drama. When I needed someone for my own site, the decision took about five seconds."

Brad Dieter, PhD
Researcher & Science Translator

"Of all the many hats a personal trainer or gym owner has to wear, fussing over how to make, manage, or update a website can feel like a full-time job. Jer and I have been working together for several years, and I don't know what I would have done without him. He's professional, he's efficient, he doesn't blow smoke up your 'you know where', and he doesn't make you feel like you need to take out a second mortgage to afford him. If you're on the fence, here's your opportunity to hop off of it."

Jason Leenaarts (MN.Nutr)
Revolution Fitness & TherapyAuthor: A Revolution A Day & The Revolution Is You

"Jer is incredible to work with, he's skilled, knowledgeable, and has helped bring ideas for my website and business to life that makes my job infinitely easier. His communication skills are second to none. I highly recommend him!"

Dr. Allan Bacon, DDS, CPT, PBC, USAPL-CC, CNC, PN1
Maui Athletics

Do you even lift, bro?Yeah. Actually.